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Message

Transform your impact into a story people understand, are inspired by, and feel compelled to invest in.

Case for Support

What it is:

A persuasive framework of initiatives and outcomes, supported by a timeline and budget, that compels donors to invest resources in your organization.

What It Will Do:
  • Illustrate the problem your organization exists to solve and demonstrate your track record in doing so.
  • Streamline organizational initiatives, clarify fundraising priorities, and codify the outcomes of contributing to your organization.
  • Craft a narrative that aligns your funding initiatives with the philanthropic priorities of potential donors.
  • Provide an outline for proposals, pitches, and grant applications.
Ideal For You If:
  • You’re embarking on a capital campaign initiative.
  • You’re preparing to scale up your programs, budget, or fundraising efforts.
  • You believe in your work’s impact, but your community struggles to understand exactly what you do, or how you do it.
  • You need a North Star that your team can reference for fundraising and marketing communications across various channels.
See An Example:
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Woodlands Garden Case for Support
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“For non-profits, building a document to tell our impact and story is something we do a lot of, but Magenta provided such a fresh perspective on what we needed to showcase our work in a concise way. They were able to utilize our strategic plan as our foundation to build a case for support document that is clear, impactful, and exactly what we’ve been missing and needing.”

— Kate Hewitt, Executive Director, 21st Century Leaders

Impact Report

What it is:

A document that inspires confidence in your organization by clearly outlining how you used your resources to advance your mission.

What It Will Do:
  • Enhance transparency to build trust among donors, prospects, and community members.
  • Demonstrate your organization’s track record to clarify your mission and inspire support.
  • Illustrate organizational initiatives, compelling your audience to invest in your vision.
Ideal For You If:
  • You want to explore and showcase your organization’s outcomes and the meaningful change they influence in a way that encourages both recurring and new support.
  • You need help crafting a narrative that ties a common thread through your organization’s initiatives and priorities.
  • Your impact report is labor-intensive to produce and pulls significant staff time away from regular workflows.
See An Example:
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Lenbrook 2025 Annual Report
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“Magenta did an outstanding job presenting the key messages and the accompanying supporting information from others, which just adds to our credibility. It is a very interesting read and puts OnBoard’s accomplishments out there in a very positive way. WOW! I’m going to need extra copies to mail to others who might not get this.”

— Rona Wells, Board Member and Former Executive Director, OnBoard Inc.

Messaging Strategy

What it is:

A strategic messaging framework that distills your organization’s mission, impact, and differentiators into clear, compelling language tailored to the audiences you need to reach.

What It Will Do:
  • Identify the differentiators and stories that most clearly communicate your organization’s value.
  • Synthesize complex goals, programs, and outcomes in concise language your audience can easily understand and remember.
  • Diagnose where existing communications may be failing to land, and recommend strategies to improve clarity, consistency, and resonance.
  • Craft consistent, core messages that connect your organization’s strategic priorities across fundraising and marketing communications.
  • Translate the insights you gained from engaging with Magenta’s Drive and Capture offerings into clear messages for external audiences.
Ideal For You If:
  • Your organization does meaningful work, but you struggle to explain it simply.
  • Your communications have evolved over time and no longer tell a consistent story about who you are or what sets you apart.
  • Your organization is preparing for a strategic shift, new initiative, or fundraising effort.
  • You need help determining which messages will resonate most with donors, partners, constituents, or the broader community.
See An Example:
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Streamlining Messaging to Highlight Differentiators
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"Magenta partnered with OnBoard to get a clear, concise, consistent message to the right audience. Their work has elevated OnBoard as a recognized leader for empowering women."

— Lisa Robinson, CEO, OnBoard

Funding Proposals & Collateral

What it is:

Custom fundraising materials that powerfully translate your organization’s Case for Support into a proposal, presentation, or other donor-facing document, shaped by Magenta’s experience in how funding opportunities are evaluated across a range of nonprofit organizations and opportunities.

What It Will Do:
  • Explain to funders what you are fundraising for and the outcomes a donor’s support will help make possible.
  • Put existing strategy and messaging to work in materials tailored to specific fundraising opportunities.
  • Strengthen proposals by identifying gaps, redundancies, or points of confusion and recommending how to present the opportunity more effectively.
Ideal For You If:
  • You’re seeking an objective, experienced perspective on how a funder is likely to receive your proposal.
  • You have a strong Case for Support or messaging framework and need materials that help activate them.
  • You need strategic feedback on how best to position a fundraising ask, which evidence is most compelling, or how to structure the request.
  • You’ve worked with Magenta on another project and want to extend that work into donor-ready materials.
See An Example:
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Atlanta Art Week Sponsorship Deck
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“Magenta has become an invaluable part of our team in a short time. Their ability to tell a story in a compelling fashion has elevated our ability to speak to current and prospective donors.”

— Charlene Crusoe-Ingram, CEO, Meals On Wheels Atlanta