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What We Do

Think of Magenta as your GPS: your roadmap to amplifying your impact. We partner with mission-focused organizations to define their impact and align resources with funding, clarifying exactly what you’re fundraising for and why. We use that foundation to create a compelling story and outreach plan to demonstrate your impact, inspire support, and compel your audience to invest in your mission.

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Drive

Clarify what you’re fundraising for and why.

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Capture

Measure how your work makes a difference, and how effectively you execute your mission.

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Message

Create a compelling story and outreach plan to demonstrate your impact, inspire support, and compel your audience to invest in your mission.

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LEARN MORE

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What People Say About Magenta

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Magenta’s work has been exactly what we needed. It’s a huge relief to work with someone that completely “gets it” with strategy, social media and marketing in general. Grace understands what it means to take something off your plate and get it done – after we have strategy meetings, I don’t think about my marketing at all because I know she is on top of it!

Nick Pantano

Owner, Sound Space

"This is THE BEST copy for a printed study brochure since we started publishing it in booklet form in 2001. Magenta exceeded outstanding in presenting the key messages with accompanying supporting information from others which just adds to our credibility."

Rona Wells

OnBoard Member

“I have 100% confidence in Grace Nelson’s ability to identify potential risks and challenges and subsequently find solutions to solve problems. She and her firm Magenta are detail-oriented and do whatever it takes to get the job done. It is customer service at its finest, which extends to our constituents.”

Lisa Robinson

CEO, OnBoard

“I had no idea how much we needed this. I’ve seen so much growth and clarity around our goals.”

Kendra Walker

Founder, Atlanta Art Week

"Thank you for lending us your infectious spirit, dedication, and considerable talent."

Alvin Townley

Executive Director, Skillpointe Foundation

"Thank you for all that you've done to help build this organization with us. We're so grateful for you."

Hilary Gleason

Executive Director, Backline

"This is excellent work – thanks very much for taking it on and executing it so brilliantly! I’m happy to have my signature attached to it."

Tim Renjilian

Board Chair, ATL Collective

Grace has become an invaluable member of our team in a short time. Her ability to tell a story in a compelling fashion has elevated our ability to speak to current and prospective donors.

Charlene Crusoe-Ingram

CEO, Meals On Wheels Atlanta

“The case studies were exactly what we needed on a quick turnaround.”

Kevin Donnelly

PremiseLink

Rona Wells

OnBoard board member

Grace immersed herself into ATL Collective from day one and has felt like a team member who has been around since the beginning. She’s done an amazing job synthesizing everyone’s experiences and taking time to listen to every board member and not only make us feel heard, but amplify our excitement for the organization.

David Feldman

ATL Collective board member

Lisa Robinson

CEO, Onboard

"Magenta’s work has been exactly what we needed. It’s a huge relief to work with someone that completely ‘gets it.’ Grace understands what it means to take something off your plate and get it done."

Nick Pantano

Owner, Sound Space

This page is under construction. In the meantime, please visit our Portfolio to see examples of our work.

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