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What We Do

Drive, capture, and message impact
Drive

Define how your organization makes a difference.

  • Defining mission, vision, impact, and organizational goals
  • Identifying the activities that best execute an organization’s mission, and the metrics that best capture the success of execution
  • Aligning properties that need funding with the best sources of funding
  • Creating step-by-step action plans that inform the mission and goals
  • Deliverables may include strategic planning, mission/vision/values workshops, stakeholder interviews to define impact, prospect lists to align revenue pipelines with mission, and detailed action plans
  • Identifying the best metrics and means for capturing them
  • Collecting, evaluating, and reporting on data
  • Analyzing findings to inform strategic approach and progress to goals
  • Strengthening case for need or impact via research of cause, similar organizations, and supporting statistics
  • Deliverables may include scorecards, key performance indicators, survey writing, data collection, data input, forecasting, reports, and recommendations
Capture

Measure how effectively you execute your mission.

Message

Communicate your impact in a way that resonates with your target audience.

  • Preparing deliverables and publications to message impact to relevant audiences
  • Creating print, digital, and experiential communications strategies to maximize reach of the impact story
  • Evaluating existing development, marketing, and branding strategies and recommending best practices
  • Deliverables may include impact reports, case studies, pitch decks, websites, copywriting (grants, proposals, reports), digital marketing campaigns, and comprehensive distribution strategies

How We Work

Magenta’s projects are typically designed as retainers ranging from four to twelve months. We recommend retainers to equip our team to offer guidance throughout the planning, problem-solving, and execution phases, all within a predictable cost structure. As a result, our project staff works as an integrated part of your team to create customized solutions suited to your organization’s growth strategy.

To discuss a partnership structure, shoot us a note.

What People Say About Magenta

Magenta’s work has been exactly what we needed. It’s a huge relief to work with someone that completely “gets it” with strategy, social media and marketing in general. Grace understands what it means to take something off your plate and get it done – after we have strategy meetings, I don’t think about my marketing at all because I know she is on top of it!

Nick Pantano
Owner, Sound Space

Grace has become an invaluable member of our team in a short time. Her ability to tell a story in a compelling fashion has elevated our ability to speak to current and prospective donors.

Charlene Crusoe-Ingram
CEO, Meals On Wheels Atlanta

The case studies were exactly what we needed on a quick turnaround.

Kevin Donnelly
PremiseLink

First, let me say that this is THE BEST copy for a printed study brochure since we started publishing in booklet form (2001). You exceeded outstanding in presenting the key messages and the accompanying supporting information from others which just adds to our credibility. It is a very interesting read and puts OnBoard accomplishments out there in a very positive way. WOW! I’m going to need extra copies to mail to others who might not get this.

Rona Wells
OnBoard board member

Grace immersed herself into ATL Collective from day one and has felt like a team member who has been around since the beginning. She’s done an amazing job synthesizing everyone’s experiences and taking time to listen to every board member and not only make us feel heard, but amplify our excitement for the organization.

David Feldman
ATL Collective board member

I have 100% confidence in Grace Nelson’s ability to identify potential risks and challenges and subsequently find solutions to solve problems. She and her firm Magenta are detail-oriented and do whatever it takes to get the job done. It is customer service at its finest, which extends to our constituents.

Lisa Robinson
CEO, Onboard

Magenta’s work has been exactly what we needed. It’s a huge relief to work with someone that completely “gets it” with strategy, social media and marketing in general. Grace understands what it means to take something off your plate and get it done – after we have strategy meetings, I don’t think about my marketing at all because I know she is on top of it!

Nick Pantano
Owner, Sound Space