Magenta’s founder, Grace, is a focused and enthusiastic leader who excels at building effective teams and executing strategic plans. Grace is uniquely capable of capturing organizational vision and translating it into actionable tasks, which drive measurable impact at all levels of a venture.

Prior to launching Magenta, Grace served as the Director of Strategy and Data Analytics at the Woodruff Arts Center in Atlanta, where she spearheaded the go-to-market plan for $40 million in contributed revenue. Her tenure at the Woodruff equipped her with a working knowledge of strategic planning, case writing, development operations, fundraising, and nonprofit management.

Grace holds an MBA from Georgia Institute of Technology and bachelor’s degrees in Studio Art and Finance from the University of Georgia. She serves on the Advisory Board for Georgia Music Partners and the Board of Directors’ Executive Committee for Woodlands Garden. A person of limitless interests, Grace spends her free time on the tennis court, playing bass in a rock band, and pursuing her lifelong hobbies of drawing and playing piano.

Claire is Magenta's Senior Strategist, resident writer and nonprofit administrator specializing in arts and culture. Her approach to fundraising and systems development is multi-tiered and practical with an emphasis on client-specific strategies that lead to scalable, repeatable solutions for even the smallest, mightiest teams. 

Prior to joining Magenta, Claire was the Interim Executive Director and Development Manager at Burnaway, a magazine for contemporary art and criticism in the American South. Currently based in Atlanta, she has held various positions from grants writing to marketing in arts organizations across the country including the Woodruff Arts Center in Atlanta, PULSE Contemporary Art Fair in New York City and the Visual Arts Center in Austin, Texas. Outside of Magenta she is an occasional art critic, and her writing has appeared in Burnaway and Art Papers.

A lapsed Texan, Claire holds a BA in Art History from the University of Texas at Austin and an MA in Art History with a focus on contemporary art and theory from the University of Georgia. An amaetur weaver, she spends her free time untying knots.

Magenta’s Operations Manager, Catherine, is a professional jack of all trades. Her organizational talents include client resource management, data tracking, communications, copywriting, and an eagerness and adeptness for developing new skills. In addition to her work with Magenta, Catherine owns and operates Catherine Clements Studio, a small business providing administrative support and professional services to individual artists, and co-owns and operates Now Serving, a pop-up restaurant in her hometown of Bowling Green, OH. She sits on the Board of Directors for the Cocoon, an agency providing services for survivors of sexual assault and domestic violence in Wood County, OH.

Catherine holds a BFA from Bowling Green State University in Two-Dimensional Studies with a minor in Arts Management, and an MFA from the University of Georgia in Printmaking and Book Arts. She has been a resident artist at Spark Box Studio in Picton, Ontario, the Oconee Cultural Arts Foundation in Watkinsville, GA, and the Hambidge Center for Arts and Sciences in Rabun Gap, GA. 

Catherine’s passions include word play, committing to the bit, feeding people and putting her hands in dirt on a regular basis. She lives in a Bowling Green bungalow with three dogs, a cat and a man.