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Measure how your work makes a difference and build the evidence of what’s working.

Impact Metric Development

What it is:

A set of meaningful, measurable indexes that demonstrate whether your organization is producing your desired outcomes.

What It Will Do:
  • Define clear, practical indicators and metrics that can be applied consistently across programs, initiatives, or partners to measure whether your work is producing the intended results.
  • Paired with the Impact Roadmap, it can fill in gaps in your logic model and connect what you measure back to your impact goals.
Ideal For You If:
  • You collect data but aren’t confident that your metrics actually demonstrate progress toward your mission.
  • You have codified the vision you have for your organization and its work, but need help determining what evidence credibly indicates progress.
“Placeholder.”

— ABC

Data Collection & Organization

What it is:

A structured approach to collecting, organizing, and maintaining the information your organization needs to understand its impact.

What It Will Do:
  • Establish clear criteria and procedures for collecting information consistently across programs, locations, or partners.
  • Organize constituents or activities into meaningful categories that make progress and engagement easier to track.
  • Identify gaps or inconsistencies that limit your ability to compare results or understand performance.
  • Create a repeatable structure that makes future data collection more straightforward, efficient, and reliable.
Ideal For You If:
  • Your impact data is fragmented across programs, locations, partners, or reporting formats.
  • Your data collection process feels harder than it should, and you need clearer instructions or workflows that make reporting easier.
  • Your organization is growing and needs a more consistent approach to tracking participation, engagement, or outcomes.
See An Example:
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Mapping Member Engagement to Scale Global Impact
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Measured Impact: With a clearer structure for tracking engagement and progress across participating universities, Magenta’s client VIP Consortium secured $530,000 in funding to support growth across its global network.
“Placeholder.”

— ABC

Database Development

What it is:

An online tool, designed for your organization, that centralizes information and makes outcomes easier to maintain and analyze. A custom database can connect with other systems, such as customer relationship management (CRM) tools, to integrate seamlessly across departments.

What It Will Do:
  • Build a home for information that otherwise lives in disconnected files, duplicate records, or manually updated spreadsheets.
  • Reduce common data management challenges, including duplicate entry, version control issues, repetitive manual work, unclear documentation or methodology, or opportunities for error.
  • Build automations and live reporting that give you more current insights into your organization’s impact.
Ideal For You If:
  • Your team spends significant time exporting, reconciling, or recalculating information before it can be used.
  • Only one or two people truly understand how your data system works.
  • You need infrastructure that can support more complex analysis, collaboration, or recurring reporting as your organization grows.
See An Example:
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Building Streamlined Infrastructure for Clearer Insights
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"Magenta built a new database to utilize more advanced tools and conduct analysis that was previously conducted manually in spreadsheets.  In accomplishing this, they demonstrated careful attention to data hygiene, version control, and the handling of sensitive information. These upgrades provide greater assurance that OnBoard’s Annual Study can be executed accurately, efficiently, and independently of any single individual.."

— Rona Wells, Board Member and Former Executive Director, OnBoard Inc.

Constituent Feedback Collection

What it is:

A survey, focus group, or collection of interviews that gathers firsthand input from the people your organization serves or engages.

What It Will Do:
  • Uncover what constituents value, experience, need from, or find motivating about your organization and/or the services it provides.
  • Reveal concerns or perspectives that may not surface through quantitative data alone.
  • Test assumptions before your organization commits significant time or resources to a new initiative.
  • Synthesize feedback into useful qualitative data or testimonials that inform impact reporting and make messaging more compelling.
Ideal For You If:
  • You want to capture authentic experiences and stories that add depth and credibility to your reporting or communications.
  • An upcoming decision or initiative will directly affect members, participants, volunteers, donors, or other stakeholders, and you want their voices represented.
  • Your numbers tell you about an outcome, but you need firsthand context to understand why it is occurring.
See An Example:
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From Assumption to Evidence with Woodlands Garden
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Capturing Constituent Feedback with OnBoard
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“Thank you for forming the group discussion, asking for our ideas and listening to us andseeing value in our comments. The fundraising project is definitely in excellent hands withthe two of you leading it. I will be sending my donation to WG asap!”

— Volunteer feedback, Woodlands Garden of Decatur