Impact Roadmap

What it is:

A logic model that connects your organization’s vision and mission to measurable impact goals, activities, and outcomes.

What It Will Do:

Clarify the long-term change your organization seeks to create, and the role you’ll play in advancing it.
Define the impact goals and desired outcomes that demonstrate meaningful progress toward your vision.
Examine the assumptions and evidence your organization uses to justify aligning activities with desired outcomes.
Create a framework for objectively evaluating programs, investments, partnerships, and future strategic decisions.

Ideal For You If:

You report how many people you serve or activities you complete, but struggle to demonstrate what changed as a result of your efforts.
Your mission or programs have shifted over time and no longer fit together within a clear throughline.
You need a consistent method for evaluating how the resources you spend or the partnerships you pursue are productively contributing to your broader mission.

See An Example:

Clarifying Mission, Vision, and Impact to Maximize Resources

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“Girl Talk has evolved from a founder-focused endeavor to a mission-focused organization with a plan for cultivating key relationships and building sustainable impact. Magenta has been instrumental in that transformation.”

— Emily Laney, Executive Director, Girl Talk Inc.

Program Effectiveness &
Resource Alignment

What it is:

A team workshop or individual strategic review that evaluates how effectively your initiatives advance your organization’s mission, then aligns your time, funding, and staff capacity around the areas with the greatest potential for impact.

What It Will Do:

Clarify where your organization can concentrate funding and/or staff time on activities and offerings with the greatest potential return.
Identify where your organization may be spreading resources too thin or investing in activities that no longer meaningfully advance your impact goals.
Translate priorities into actionable benchmarks, timelines, and ownership so your team can move from strategy to execution.

Ideal For You If:

You have established the impact priorities that best execute your mission and now need to align programs and resources around them.
You need an objective perspective for deciding which initiatives to grow, refine, maintain, or sunset.
Your organization has limited resources and needs to maximize time and funding on programs that generate the most meaningful participation or impact.

See An Example:

Using the “Roadmap” to Segment Donors and Fundraise for Scale

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Measured Impact: By concentrating limited fundraising capacity on partnership opportunities with the greatest potential return, nascent nonprofit Backline secured unprecedented six-figure gifts to support rapid national scale.

“Thank you for all that you’ve done to help build this organization with us.”

— Hilary Gleason, Executive Director, Backline

Fundraising Feasibility Study

What it is:

An assessment of your organization’s readiness to pursue a major fundraising initiative, and an action plan to get it done.

What It Will Do:

Evaluate strengths, challenges, timing, and other factors that may influence campaign outcomes.
Develop a prospect list to capture existing relationships and potential donors whose philanthropic priorities align with your campaign goals.
Translate findings into a fundraising plan with preliminary projections, recommended timelines, and outreach templates.
Often paired with a Case for Support to create a narrative that aligns your funding priorities with the philanthropic interests of prospective donors.

Ideal For You If:

You’re exploring a capital campaign or major fundraising initiative and need to determine your organization’s readiness and likelihood of success.
You want to project your most likely funding sources.
You want experienced, outside guidance on campaign design, sequencing, and fundraising best practices, informed by work across numerous nonprofit organizations.

See An Example:

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— Kate McAlpin, Executive Director, Woodlands Garden of Decatur

Organizational Effectiveness Workshop

What it is:

A customized workshop that helps nonprofit leaders and teams strengthen the strategies and practices that align decisions and organizational effectiveness. Often paired with another Magenta offering, such as the Impact Roadmap, Resource Alignment, or Constituent Feedback. Past topics have included:

Strategic planning
Impact roadmap
Resource alignment
Scaling without burning out
Constituent focus groups

Fundraising best practices
Board engagement and optimization
Workforce performance and productivity
Project post-mortem

What It Will Do:

Facilitate structured conversations for your team or board to work through complex questions and solutions.
Surface different perspectives and clarify trade-offs, steering participants toward constructive feedback and consensus.
Provide education on best practices, informed by facilitators with a range of NGO experience.
Move discussion toward practical decisions with concrete priorities, accountability, and next steps.

Ideal For You If:

Your team is circling a recurring issue that requires clarification and decision.
Your leadership is facing a challenging conversation or high-stakes decision and needs outside facilitation to reach alignment and move forward constructively.
Your team would benefit from outside expertise on nonprofit management.

See An Example:

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“I can’t thank you enough for joining our Sage Foundation Grow session. Not only did our nonprofit leaders express how much they enjoyed and needed the knowledge you shared; all of our Sage teammates also expressed how much they learned and that you gave them another way to look at how they manage their own schedules and their teams. You did an amazing job.”

— Bre Pittman, Sage Foundation Coordinator for North America

Drive

Impact Roadmap

Program Effectiveness & Resource Alignment

Fundraising Feasibility Study

Organizational Effectiveness Workshop

Program Effectiveness &
Resource Alignment