When ATL Collective first began in 2009 as an open mic night, its mission was to connect Atlanta’s musicians with the community. By embodying a true collective, they have since transitioned to a non-profit bringing the vibrant voices of Atlanta’s musicians together by providing generative connections that boost musical careers and connecting undiscovered artists with Atlanta’s music community.
Since 2009, ATL Collective has hosted over 128 different live shows and concerts. However, the organization lacked an organized platform to capture its robust network of artists, or even codify how many artists had benefited from its work.
Enter stage left, Magenta. With the help of the Magenta team, ATL Collective developed an Artist Repository, laying the groundwork for an online database by collecting information from every musician who had ever participated in an ATL Collective event. All of ATL Collectives’ musicians' information is now located in one place, including images, contact methods, social links, and streaming platforms. Magenta continues to work with ATL Collective to further develop the Artist Repository and other forums to connect their musicians and members to the Atlanta community easily. Read on to learn more about Magenta’s implementation of ATL Collective’s Artist Repository.
ATL Collective is a non-profit organization that enriches lives by uniting Atlanta’s music community and providing resources to sustain musical careers. www.atlcollective.org
Since ATL Collectives’ founding in 2009, the organization has hosted over 128 concerts and events. Each show has a unique lineup of artists from all around Atlanta. ATL Collective wants to bridge the gap between Atlanta’s artists and community. They knew they would benefit from an organized forum allowing people to easily connect with their artists. Initial challenges ATL Collective faced included:
Magenta saw a need to organize and formulate a system to identify ATL Collectives’ artists with the community easily. Drawing from the Concert Archive, Magenta prepared an artist repository, identifying each artist with their performance pictures, contact information, social media accounts, and original music.
Since Magenta has undertaken the Artist Repository:
Magenta continues to research and post information for artists to grow the repository. The next step is taking the Artist Repository live to the public through ATL Collective’s website. By implementing the artist repository on their website, ATL Collective will be able to connect, amplify, and empower the voices of their artists within the Atlanta community. Now after a show, patrons can easily connect and continue their support of their favorite ATL Collective musicians.